U.S. Bank
Nostalchic Collection

When you CD a bank account you learn a lot of grown up adulting stuff. One of the things I learned about was the H.E.L.O.C. It’s a helpful line of low interest credit based on the equity in your home. It’s often used towards a home remodel project. I also learned that it’s really dry and boring stuff to talk about in ads. So rather than bore people with home equity loan interest rates, we inspired them with a line of hip accent items created using the patterns from their old, outdated home decor.

CD Partner: Tom Sebanc
Creative Team: Whitley Mike/Seth Woehrle
Agency: Carmichael Lynch