Chambers Hotel

This was a fun one. Not just because it won a Gold Film Lion at Cannes. Because it was such a different project. It was more art than advertising. The Chambers Hotel in Minneapolis was a sophisticated art hotel with an incredible collection of contemporary art. Despite being right on Hennepin Ave, the bar wasn’t pulling people in. Our job was to bring more attention to the bar. We made a faux surveillance film that lead patrons to believe that they were watching a live feed of people’s rooms on the bar TVs. It was fun and people noticed.

Agency: BD’M